‘Bejitarizumu,’ a play on the words vegetarian (be-ji-te-ri-an-iz-u-mu) and rhythm (ri-zu-mu), has quickly become one of Japan’s most recent viral videos. This strangely addictive and undeniably cute video features four children in a supermarket, dancing around in leotards and tutus with vegetables on their heads. Mere days after the clip was posted on youtube, it has received hundreds of thousands of views, as well as the attention of major news publication MSN.

The performing dance troupe is called Kyary Kids or Kyary Pamyu Pamyu Dancers and comprises three girls and one boy. Kyary Pamyu Pamyu is responsible for singing the bizarre song “PonPonPon,” which you probably have stuck in your head now.

Bejitarizumu was created by the advertising company Triple-O in an attempt to promote vegetables to kids. Though the lyrics haven’t been released yet, it’s safe to say that words like “tomato” have made it into the song.

Perhaps most fascinating is the style of dance these youngsters employ. After so many years of watching groups like Morning Musume strive to be cute and delicate, it’s refreshing to see kids stomping their feet, busting a groove and making funny faces.

The Kyary Kids: the one in purple is known as Chan-P and he is the only male member.

This is not random chaos, though. These dance moves have obviously been practiced with great care, as I have come to expect with any Japanese song-and-dance team.

Although little is publicly known about these children, it’s assumed that their sudden fame has helped to jump-start their careers.