THIS IS IT: the FULL trailer for Persona 4 Arena, the upcoming fighting spin-off of the award-winning Persona RPG franchise developed in collaboration with genre masters Arc System Works (BlazBlue, Guilty Gear).

A curious appellation, that of the “FULL” trailer. What, pray tell, is it “FULL” of? Wonderment, akin to that of unicorn tears or the contained laughter of a thousand adorable babies? Excitement, equal to many things exploding at once or perhaps the sight of DOUBLE RAINBOWS? Publishers use such curious language to pump up our stuff, don’t we?

Yet, in the case of this new FULL trailer for Persona 4 Arena, we believe it delivers on any and every kind of “fullness” expected by the viewer. It is full of awe, a mixture of beautifully drawn and animated 2D fighter sprites set upon elaborately rendered 3D backgrounds. It is full of action, with satisfying combo after combo delivering high-flying punches and kicks and jaw-dropping special effects. It is full of win, friends… The very best kind of win.

24 karat win.

Truffle win.

Nutella win.

Watch it. Share it. Enjoy it.

Persona 4 Arena comes out on August 7th for Xbox 360 and PlayStation 3 systems. A pre-order bonus “Original Arranged Soundtrack” CD will be offered at select retailers while supplies last. Also: don’t forget to visit the game’s official, full, awesome website! www.atlus.com/p4arena.