San Francisco, CA (December 27, 2012) – Crunchyroll, Inc., continues its winter simulcast announcements with the addition of Encouragement Of Climb, which is set to broadcast every Wednesday starting on January 2nd at 10:00 am Pacific Time for its premium members. Free members will be able to view one (1) week after initial broadcast on Crunchyroll. More information can be found on www.crunchyroll.com/eoc.

Encouragement Of Climb was a manga series serialized in Earth Star Entertainment’s Comic Earth Star in 2011. The anime will be directed by Yusuke Yamamoto who has also been involved in Skip Beat!, Ranma ½, Infinite Stratos, and many more.

“Aoi prefers indoor hobbies and is afraid of heights, but her childhood friend Hinata loves to show off her passion for mountain climbing. As young children they once watched the sunrise from the top of a mountain, and now they’ve decided to take up mountain climbing in hopes of seeing that sunrise again. They have cooking battles with mountaineering gear, climb small hills in their neighborhood, and meet new mountaineering friends as they learn the ropes of the hobby. When will they finally see that sunrise again?”

Encouragement Of Climb will be available to Crunchyroll’s audience in the following territories: North America, South America, Australia, New Zealand, South Africa, United Kingdom, Ireland, Finland, Denmark, Norway, Sweden, and the Netherlands.

Episodes can be accessed from Crunchyroll.com, the free iPhone and iPad application, the Android application, Windows Phone, PS3™, Xbox LIVE®, Roku, Boxee, Google TV, Samsung TV, Vizio VIA, WD TV Live, additional set-top channels, and affiliate partners.

Crunchyroll premium members have access to the largest selection of anime and drama, same-day access for simulcast titles, no advertisements and can stream in up to 1080p quality on select titles. More information about the Crunchyroll membership plan can be found at: http://www.crunchyroll.com/freetrial/

About Crunchyroll, Inc.
Crunchyroll is a leading global video network and developer of social media applications for Japanese anime and Asian media. Through applications like Crunchyroll for iPhone, iPad, Android, Playstation®3, Xbox LIVE®, TV, set-top boxes, affiliate websites and its own streaming website, Crunchyroll delivers over 20,000 episodes and 10,000 hours of officially-licensed content from leading Asian media producers direct to consumers.

Crunchyroll has offices in San Francisco, Calif. and Tokyo, Japan, and is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers’ Association (LIMA). Officially launched in 2009, Crunchyroll is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, digital publishing leader Bitway and a group of angel investors representing some of the brightest and most successful entrepreneurs in Silicon Valley. More information can be found at http://www.crunchyroll.com.